Happy Halloween y’all!
In the spirit of Halloween, instead of giving out candy (because covid), I’ll be giving out quick headlines that I found interesting over the past week or so. It’s pretty much a ICYMI, treat or trick edition.
- Nestle is acquiring Freshly, the NYC based meal kit startup for $1.5B ($950M plus potential earnouts of up to $550M based on future growth). I haven’t followed the meal kit market since Blue Apron went public but I do remember there was a lot of competition in the space. Between Freshly, Blue Apron, HelloFresh, it felt like there were more and more meal kit startups every other day. It’s good that Freshly got acquired – if they went public they will likely go through what Blue Apron is facing right now.
- A week ago, ThredUp filed for an IPO and is aiming to get listed early next year. ThredUp is an online retailer that sells second-hand clothing. Poshmark, a competitor is also aiming to going pubic. The digital resale market is hot, expected to grow 27% this year to ~$9B in sales and could quadruple by 2024.
- Amazon launched a program that pays consumers for information when they purchase outside of Amazon.com. Participants in the program will be able to use the newly launched Amazon Shopper Panel mobile app to take pictures of paper receipts or forward emailed receipts to earn $10 rewards that can be applied to their Amazon Balance. Users will also be able to earn additional rewards each month for completing surveys or give feedback on what they think of an ad.
Definitely an interesting way for Amazon to collect data on consumers and I can see a lot of consumers okay with sharing information with them because they get something in return. Of course, Amazon will likely use the data to improve product selection on their site, build models about which groups of customers are interested in certain products, etc.
Right now, the program is opt-in and invite only in the US. Sign me up! (so I build up my Amazon balance). - While retail stores are closing down because of the pandemic, Spirit Halloween is back and they opened more than 1,400 stores nationwide – more than last year! Even with Halloween being a bit different this year, it’s crazy that Spirit has seen “encouraging initial results”. Steven Silverstein, a Spirit chief executive anticipates Halloween to be on par as last year.
Ending the list with a Halloween related treat. Hope everyone has a safe Halloween this year!